It is clear that broadcasting on the Medium Wave in Europe is coming to an end. It's no more likely to make a come back than VHS tapes. Old anoraks can remember days gone by with fondness, but the reality is that from a commercial point of view the waveband is no longer fit for purpose. A generation bought up on the internet, gaming, podcasts and short attention span conditioning, are hardly going to bother with AM, and those a little older are at the very least going to expect FM quality.
DAB (Dead and Buried) remains a very poor substitute for AM broadcasting and even the masters of brainwashing BBC after countless campaigns extolling the virtues of DAB have failed to gain the traction expected. 5G could even be the finish of DAB. It's much cheaper to use bandwidth than maintain and power transmitters. Perhaps hobby radio does have some mileage, broadcasting to yourself and a few mates could give the Medium Wave a few more years of life, thinking about it, there are a good number of parallels with today's community radio stations, small, reliant on volunteers and by comparison to the mainstream, small audiences are all that can be expected.
If your business model is reliant on AM & DAB then you are going to need either deep pockets or a generous audience, that getting younger everyday. Otherwise the clock is ticking and the end is no longer even over the horizon. The reality is that the world of media has changed, music companies are no longer that concerned with music radio in the UK, they are more concerned about their own futures as they too are becoming less important. The following video is about today's media world, not some rose tinted memories of days gone by.
Radio Now & Then
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